Updated September 16, 2026
Choose and customize the theme
Start with one of Shopify’s free themes before you buy one. They’re fast, maintained by Shopify and do what most small webshops need. Spend your time on good photos and copy rather than an expensive theme.
Danish language and currency
Set the store language to Danish and go through the theme’s translations — especially the cart, checkout and customer emails, where automatic translations are often clumsy. Set the currency to DKK and show prices including VAT.
Payments
Danish customers expect MobilePay and Dankort. Find out which payment solutions support them in Shopify and which fees apply, as they vary between providers and can have a big impact on your earnings.
Shipping
Offer delivery to a parcel shop and to the door. An app for PostNord, GLS or DAO lets customers choose a parcel shop at checkout and lets you print labels. Consider free shipping above an amount that raises the cart value.
VAT and legal
- Register for VAT once sales exceed the threshold, and set the VAT rate correctly.
- Write Danish terms and conditions with the right of withdrawal and the right to complain about defects — Shopify’s templates aren’t adapted to Danish law.
- Set up cookie consent so tracking is only set after acceptance.
- Add your CVR number and company details in the footer.
Watch the app costs
Shopify thrives on apps, and many cost a monthly fee. Ten apps at DKK 50–150 each quickly become a bigger expense than the subscription itself. Only add apps you have a concrete need for, and review them every six months.
When is Shopify not the right choice?
Shopify is strong for classic product sales. It’s less obvious if the webshop is a small part of a larger website, if you need booking, memberships or special features, or if you want to avoid transaction fees and a growing app bill. Here, a combined website and webshop on a subscription can be simpler and cheaper.