Updated September 16, 2026
1. Choose a topic you can write 50 posts about
The blogs that grow have a narrow topic. “Food” is hard to get found for. “Quick weeknight dinners for families” or “sourdough bread for beginners” has an audience searching for exactly that. Write a list of 50 post titles before you start. If you can’t, the topic is too narrow — or not something you’re passionate about.
2. Choose a platform
- Free platforms and newsletter services: quick to start, but you don’t own the platform and have limited design and SEO.
- WordPress on your own hosting: flexible and widely used, but you’re responsible for updates, security and speed.
- A blog on a subscription: built, hosted and maintained for you, so all you have to do is write.
3. Your own domain from day one
A domain costs a few hundred kroner a year and means you can switch platforms without losing your readers and Google rankings. A blog on a subdomain of a free platform isn’t yours.
4. Write for the people who search
Every post should answer a question someone asks Google. Use Google’s autocomplete and “People also ask” to find them. Write from your own experience with your own photos — that’s what sets you apart from AI-generated text, and what Google increasingly rewards.
Expect a new post on a new blog to take months to rank. That’s normal. Keep a steady rhythm, such as one post a week, rather than five in one week and then nothing.
5. Build a newsletter
Social media followers can disappear with an algorithm change. An email list is yours. Offer something concrete for signing up, such as a checklist or a recipe collection, and send regularly.
6. Make money — and follow the rules
Affiliate links, sponsored posts, ads and your own products are the most common sources of income. Advertising must be clearly labeled as advertising, including affiliate links and free products. The Danish Consumer Ombudsman (Forbrugerombudsmanden) has guidance on this that’s worth reading before you accept your first collaboration.