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Industries · Personal trainer

A personal trainer website that sells programs — not just sessions.

As a personal trainer, you’re selling yourself. Prospects need to see who you are, who you help and what results others have gotten — and booking a free intro call has to be dead simple.

Why it matters

What should a website for personal trainers do?

As a personal trainer, you’re selling a relationship and a result. Prospects need to see who you are, who you help and what others have achieved — and taking the first step has to be dead simple.

The best personal trainer websites have a clear target audience and sell programs rather than single sessions. That means more stable income and clients who stay longer.

The site also works as a landing page for your social media: the link in your bio leads to a page designed to turn a follower into a booking.

To unge voksne i et fitnesscenter, der deltager i en livlig fitnessdiskussion med et livligt vægmaleri i baggrunden.
Photo: Ketut Subiyanto / Pexels

Sound familiar?

01

You look like every other trainer

“I’ll help you reach your goals” is everywhere. Without a clear target audience — runners, new moms, people over 50 — it’s hard to stand out.

02

Sessions are sold one at a time

Single sessions mean unpredictable income. Packages and programs bring regular clients, but they need to be explained and sold somewhere.

03

Instagram brings likes, not clients

Followers aren’t the same as paying clients. You’re missing a place where interest turns into a booking.

What you get

Built for personal trainers, not for everyone.

The features are chosen based on what customers of personal trainers actually look for. You edit your own text and images in our intuitive CMS.

Book a free intro call

A calendar with slots for a no-obligation call, so prospects don’t have to message back and forth.

Programs and packages

10-session passes, 12-week programs and online coaching with price and details. Online sales and payment with the Webshop plan.

Client stories

Before/after photos and client quotes (with consent) that show the results new clients are after.

Client area

With the user system, clients can log in to see their training programs and meal plans.

Template

Here’s what your website could look like

The Puls template shown with sample content for a personal trainer. We set it up with your logo, colors, text and images.

View the template full size
The Puls template for personal trainers

Templates

Templates for personal trainers

The templates shown with sample content for a personal trainer. The first ones are made for personal trainers. Click to view them full size.

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Dark and energetic

Puls

Big type, a neon accent and a class schedule. For personal trainers, gyms and group training.

Raw and striking

Kant

Wide capitals, black lines and an orange accent. For those who want to stand out.

Soft, elegant and ready for bookings

Salon

Light and calm, with a price list and a clear button to book an appointment. For salons and therapists whose customers want to see prices and find a time.

Calm, clean and professional

Klinik

Airy and reassuring, with online booking, treatments and practical information. For clinics and practitioners where peace of mind matters most.

Bright and motivating

Energi

Light purple with price packages and a class schedule. For trainers, yoga studios and group training.

Open and active

Nabo

News, a class schedule and numbers about the community. For associations, clubs and local initiatives.

Solid and trustworthy

Fundament

A big hero image, clear services and a quote form close at hand. For tradespeople whose customers want to call or request a quote right away.

Modern and project-focused

Facade

A split front page with trust-building numbers and a project gallery up front. For businesses where the finished result sells the job.

Pick a niche, and say it out loud

The trainer who writes “strength training for women over 40” or “training for your first marathon” gets found by exactly those clients and can charge more per session. The site is built around your target audience, with language and images that fit it.

From follower to client

Your link in bio points to a page made for visitors from Instagram: a short intro, a client story and the button to book an intro call. Not the homepage with everything on it.

Process

From the first chat to a finished website for a personal trainer

  1. 01

    A no-obligation chat

    We have a short chat about your business, your customers, and what the site needs to do. You get a recommendation for a plan and a template.

  2. 02

    Content and direction

    You send copy, images, and your logo — or I write a draft based on our conversation. You approve the direction before I start building.

  3. 03

    I build the site

    The site is built, customized, and optimized for Google and AI search. You get a link and can leave feedback along the way.

  4. 04

    Live and running

    The site goes live on your domain. I keep it running, updated, and monitored, and you can edit it yourself in the CMS whenever you like.

Pricing

How much does a website for a personal trainer cost?

With booking and a client area, the Business plan at DKK 299/mo with no lock-in is the best choice. If you want to sell programs with online payment, go for the Webshop plan (custom pricing). If you’re just starting out, the Simple plan from DKK 149/mo is enough.

Compare with the market: How much does a website cost in 2026?

Monthly billing · no commitment

See the templates you can choose from

Support on weekdays

Simple

For when you need to get online fast and just want a website that works.

DKK 149/mo

No commitment

Setup fee DKK 995. Cancel at the end of any month.

  • Our own intuitive CMS
  • Built from a template you choose
  • Newsletter add-on
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

Faster support

Recommended

Business

For businesses that want the template customized and features like booking.

DKK 299/mo

No commitment

Setup fee DKK 3,995. Cancel at the end of any month.

  • Our own intuitive CMS
  • A template customized for your business with the changes you want
  • Add-ons: booking calendar, newsletter, user login, forms, and more
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

Priority support

Webshop

For online stores and businesses that need it all.

Contact us

Priced per project · no commitment

You get a fixed monthly price once we’ve talked about your webshop.

  • Our own intuitive CMS
  • All add-ons: booking, newsletter, user login, and an online store with payments
  • Built from a template, customized for your store
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

FAQ

Frequently asked questions

How much does a website for a personal trainer cost?+

From DKK 149/mo with no lock-in. With booking and a client area DKK 299/mo, and with online program sales the Webshop plan at custom pricing.

Can clients pay for a program online?+

Yes, with the Webshop plan.

Can I share programs with my clients?+

Yes. With the user system, clients can log in and see the material you post for them.

Does it also work for yoga teachers and group classes?+

Yes. The booking calendar can handle classes with a limited number of spots.

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