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Danro

Industries · Tradesperson

A website for tradespeople that brings in the right jobs.

When homeowners need work done, they start on Google. A website for your trade business should make sure they find you, understand what you do and send you a request — without you spending your evenings on tech.

Why it matters

What should a website for tradespeople do?

Most tradespeople get their work through recommendations. But the recommendation is only the start: the customer googles your name, looks at your photos and checks whether you do exactly the job they need. If they can’t find you, or your site looks abandoned, they call the next name on the list.

So a good website for a trade business isn’t a brochure. It’s a tool that does three things: shows that you’re real and local, proves your craftsmanship with photos, and filters inquiries so you get the ones you can actually use — with address, job type and photos from the first message.

At the same time, it needs to run itself. You shouldn’t spend your evenings on updates. That’s why I host and maintain the site, and you only log in when you want to add new photos.

En kvinde arbejder på en renovering af hjemmet, der inkluderer en trætrappe.
Photo: Monica Silvestre / Pexels

Sound familiar?

01

You’re invisible when customers search

People search for “carpenter Randers” or “electrician near me”. If you have no website, or one Google doesn’t understand, the job goes to a competitor — even if you’re better and cheaper.

02

The wrong inquiries eat up your time

Calls about jobs you don’t do, in areas you don’t cover, or without the details you need to give a price. That’s time you don’t get paid for.

03

Word of mouth gets checked online

Even when a neighbor recommends you, the customer looks you up. An outdated or missing website makes good craftsmanship look less professional.

What you get

Built for tradespeople, not for everyone.

The features are chosen based on what customers of tradespeople actually look for. You edit your own text and images in our intuitive CMS.

A quote form that asks the right questions

Job type, address, timeframe and the option to upload photos. You get what you need to give a price in the very first message.

Before-and-after gallery

Your own photos from real jobs, uploaded straight from your phone through the CMS. It’s the best sales pitch you have.

Service area and local SEO

Clearly listed towns and areas, structured data (LocalBusiness) and a link to your Google Business Profile, so you show up on the map.

Tap-to-call on mobile

Most customers are on their phones. Your phone number and CVR (Danish business registration) number sit at the top and can be called with one tap.

Authorizations and certifications

Authorizations, warranty schemes and memberships displayed clearly, so customers don’t have to go looking for them.

Reviews

Your Google or Trustpilot reviews on display, so new customers can see what past customers say.

Template

Here’s what your website could look like

The Værksted template shown with sample content for a tradesperson. We set it up with your logo, colors, text and images.

View the template full size
The Værksted template for tradespeople

Templates

Templates for tradespeople

The templates shown with sample content for a tradesperson. The first ones are made for tradespeople. Click to view them full size.

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Bold and direct

Værksted

Strong typography, the phone number at the top and clear services. For multi-trade contractors who want to come across as solid.

Solid and trustworthy

Fundament

A big hero image, clear services and a quote form close at hand. For tradespeople whose customers want to call or request a quote right away.

Modern and project-focused

Facade

A split front page with trust-building numbers and a project gallery up front. For businesses where the finished result sells the job.

Raw and striking

Kant

Wide capitals, black lines and an orange accent. For those who want to stand out.

Minimalist and Scandinavian

Nordlys

Lots of white space, thin lines and calm colors. Suits most businesses that want a simple, modern look.

Industrial and robust

Beton

Gray concrete, an orange accent and big capitals. For builders, bricklayers and others with heavy-duty jobs.

Classic craftsmanship

Mester

Dark green and classic serif that signal pride in the craft. For carpenters, joiners and master craftsmen with years of experience.

Soft, elegant and ready for bookings

Salon

Light and calm, with a price list and a clear button to book an appointment. For salons and therapists whose customers want to see prices and find a time.

Built for people who’d rather be on the job site

You don’t need to learn WordPress, update plugins or worry about whether the site is down. I build the site, host it on my own server and keep it running. You only log in when you want to add new photos or edit some text.

The site is built with modern code and loads fast, even on 4G out on a job site. That matters for both your customers and Google.

One page per service when you do several things

If you do roofing, home additions and windows, each service gets its own page. That makes it easier for Google to match you with the exact search — and for customers to see that you actually do that specific job.

Process

From the first chat to a finished website for a tradesperson

  1. 01

    A no-obligation chat

    We have a short chat about your business, your customers, and what the site needs to do. You get a recommendation for a plan and a template.

  2. 02

    Content and direction

    You send copy, images, and your logo — or I write a draft based on our conversation. You approve the direction before I start building.

  3. 03

    I build the site

    The site is built, customized, and optimized for Google and AI search. You get a link and can leave feedback along the way.

  4. 04

    Live and running

    The site goes live on your domain. I keep it running, updated, and monitored, and you can edit it yourself in the CMS whenever you like.

Pricing

How much does a website for a tradesperson cost?

Most tradespeople are best served by the Business plan: the template is tailored to your company, and you get a quote form and gallery included. If you’re self-employed and just need to get online quickly, the Simple plan is enough. Hosting, SSL and maintenance are included in both, and there’s no setup fee.

Compare with the market: How much does a website cost in 2026?

Monthly billing · no commitment

See the templates you can choose from

Support on weekdays

Simple

For when you need to get online fast and just want a website that works.

DKK 149/mo

No commitment

Setup fee DKK 995. Cancel at the end of any month.

  • Our own intuitive CMS
  • Built from a template you choose
  • Newsletter add-on
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

Faster support

Recommended

Business

For businesses that want the template customized and features like booking.

DKK 299/mo

No commitment

Setup fee DKK 3,995. Cancel at the end of any month.

  • Our own intuitive CMS
  • A template customized for your business with the changes you want
  • Add-ons: booking calendar, newsletter, user login, forms, and more
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

Priority support

Webshop

For online stores and businesses that need it all.

Contact us

Priced per project · no commitment

You get a fixed monthly price once we’ve talked about your webshop.

  • Our own intuitive CMS
  • All add-ons: booking, newsletter, user login, and an online store with payments
  • Built from a template, customized for your store
  • Optimized for SEO, AI search, and agentic search out of the box
  • Get found by ChatGPT, Claude, Grok, and more
  • Uptime status and 24/7 monitoring

Add-ons: code (ownership), backups

FAQ

Frequently asked questions

How much does a website for a tradesperson cost?+

At Danro, from DKK 149/mo with no lock-in. Hosting, SSL and maintenance are included, and there’s no setup fee.

How long does it take to get the site online?+

Starting from a template, usually 1–2 weeks, depending on how quickly the text and photos are ready.

Do you help with the text?+

Yes. You tell me what you do and which areas you cover, and I write a draft that you can edit.

Can I upload photos of my jobs myself?+

Yes. You log in to the CMS, from your phone too, and add photos directly to the gallery.

What happens if I cancel?+

You can cancel effective at the end of any month. If you want to take the site with you, you can buy the code as an add-on.

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