Seno.dk

Seno is an AI-powered shopping and product comparison platform built for the Danish market. It aggregates product listings from hundreds of Danish webshops, runs each through an AI analysis pipeline that reads specifications and descriptions to produce structured summaries — including a verdict label, pros/cons breakdown, and 'who it's for' guidance. A daily price-scanning system continuously updates pricing context and users are routed to merchants via an affiliate network. I designed and built the platform from the ground up, establishing brand identity, product UI system, and the full AI categorisation and comparison pipeline.