About the project
Seno.dk is a Danish shopping and comparison platform that collects and structures products from a wide range of online stores. Instead of traditional, simple price lists, the platform focuses on in-depth product specifications, categorization, direct comparisons and smart buying advice.
I developed both the visual identity and the technical product platform. A key task was building a data engine that can take raw, inconsistent product feeds from retailers and affiliate networks and transform them into a uniform, searchable data structure across tens of thousands of product pages.
On top of the database, I built an automated AI pipeline that analyzes product specifications to generate clear descriptions, lists of pros and cons, and buying guides. The solution combines classic web development with large-scale data handling, SEO architecture and generative AI.
