About the project
fordig.dk is a personal website for a certified NLP coach, mentor and speaker. The website had to cover several personal aspects — personal story, coaching programs, talks and workshops — in one inviting whole without coming across as an anonymous consultancy.
I was responsible for the web design, frontend and visual direction of the personal brand. The work focused on calm typography, atmospheric images, plenty of white space and a balanced color palette to support a warm and personal feel.
A central part of the UX work was creating a trust-building transition from the opening story to direct action through a clear booking and contact flow. The website works as a harmonious point of contact with a strong emphasis on credibility and relationships.
